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Strategic planning can lower translation costs significantly for businesses that are translating content for new markets.  Companies doing business in a new country often find after some time that they initially underestimated how much they would need to adapt their positioning to the new market. Taking time upfront to gain insight into target customer’s buying habits and cultural influences can prevent the need to adjust marketing messages more than necessary once the material is translated.

Despite heightened competition from local companies and slowing economic growth, emerging markets are still compelling for global companies who want to enter or expand market share. These economies benefit from hundreds of millions of households gaining consumption power. That many of these populations are growing faster than those of developed market countries is another reason why emerging markets will continue to be appealing for international businesses. To understand how to navigate emerging markets these days, one must understand new economic forces that have supported the growth of services businesses.

Historically, waves of globalization have been driven by new technologies used to increase productivity in various industries. Stable cross-border financial and trade flows supported economic growth and integration. However, we are now entering another phase of globalization with characteristics different from those of prior phases. 

It is important to conduct sufficient local market research and break down target regions into individual countries. Business practices and cultural norms vary, so one must understand local laws, cultural influences and specific audience insights such as buying habits and marketing preferences.

A professional translator goes a step beyond just translating the text part by part. She will ensure that the context of your work is clearly understood before even attempting to interpret any of the language. Facilitate a strong outcome by providing the translation agency with relevant materials, including websites, annual reports, corporate communications, or any other material that provides stylistic and contextual clues, at the beginning of the translation engagement.

Consumer trends are changing fast. In order to adapt to these changes, companies must understand the consumer’s evolving desires and needs. Social media is an effective way to do this through building a relationship with the consumer.